In order to optimize your storefront landing pages, you need to know something about the behavior of your visitors. You can take potshots and hope to hit something, or you can arm yourself with the right data and hit for sure. Bad analogies aside, you need analytics.
Google Analytics is free, and provides as much information [...]
Improve Storefront Marketing With Better Data
Neglected Niches
It seems like everyone’s selling electronics these days. From the point of view of a consumer, that’s a good thing: It drives down the competitive price for popular products. To a seller, though, the corollary is true: It drives down the profit margin of popular products. That means, to be successful, you’ve got to sell [...]
25% Growth in "Retail - Consumer Goods" Visits
According to my blog schedule, I was supposed to write a post today called "Internet Sales Figures and the Little Guy". However, I couldn’t find decent enough data to warrant a post [more like "couldn't afford the data"]. So, instead this post is about Internet search growth in the "Retail - Consumer Goods" category specified [...]
eBay BestMatch Hack
Scot Wingo is an opinion leader (and news hound) about all things eBay. He recently broke the news about greyhat techniques being employed to optimize one’s eBay listings via the BestMatch algorithm.
I won’t detail Scot’s steps and critiques (read his post for that), but we felt it was prudent to alert Shopster’s eBay users to [...]
$204 Billion in Internet Sales?
Just a quick blurb:
The Portland Business Journal reported the National Retail Association prediction of $204 Billion in online sales this year. That’s a jump of 17% from last year’s sales figures. The major verticals getting in on the jump are: Apparel ($26.6 Billion), Computers ($23.9 Billion), and Autos ($19.3 Billion). Shopster’s warehouse sources a [...]
eBay Fees – Two months on
It has been about two months since eBay restructured their fees and, much to chagrin of some sellers, eBay is doing just fine. In fact they are doing so fine that the number of listings on eBay has increased over 12% from this time last year.
There have been several attempts at an eBay boycott in [...]
Start thinking about Christmas?
Christmas is often the most profitable time of year for all retailers. To fully reach your selling potential during the holiday season you should start planning for it now.
Your business plan for Christmas should consider buying trends, choosing the selling channels you wish to use, revamping your store, and what marketing strategies you want to [...]
Supply-Side Week in Review
G'day folks, and welcome to the first Supply-Side Week in Review on Shoptalk! This weekly update outlines all the changes made to our warehouse over the last seven days. New suppliers, supplier removals, big updates, or anything else product-related we feel is important for you to know: it's all here. Without further adieu, let's get [...]
The eBay Certified Provider Program
We’ve received a few questions since announcing that Shopster is an eBay Certified Solution Provider. Shopster users looking to sell on eBay (as well as established eBay sellers looking to try Shopster out) are curious about the difference between eBay’s designations of Certified Service Providers and Certified Solution Providers.
From eBay’s help page on the topic:
Certified [...]
What exactly is "dropshipping"?
For people looking to get going in any industry, there’s always going to be some ridiculous industry jargon to look up. In online retail, one such example is "dropshipping"… or "drop shipping". Either seem to be perfectly acceptable (we use the first one).
A good portion of my time is spent on Wikipedia, which defines dropshipping [...]
Recent Entries
- Auctiva New Feature - Great For eBay Sellers
- The Poor Man Has Lost His Mind!
- eBay Now Supporting Sellers?
- It Ain’t Broke… So Why Fix It?
- Protecting Yourself from Illegitimate Wholesale Suppliers
- Would You Sell Your Life on eBay?
- Ten ways to pull up to $20K per month off eBay
- eBay Shakin’ Things Up - A Lot!
- Giveaways
- Free Videos - Build & Profit Quickly
