Be careful with click fraud, click insincerity in link Pay per Click or PPC. Click Fraud is a big problem in network of PPC, and happened because of 2 matters:

1. Competitor, owner of business is sometime click the advertisement which is the position is higher from them, for the purpose of getting the higher position by freezing out the competitor from the competition. The reason is caused by running out of advertisement fund or daunt business owner until they downhill their offer.

2. Site scamming the search engine, owner of site which is running Ad Word in his site ( through Adsense program ), or the same PPC program PPC, sometimes click ads in his site by himself with the purpose of improving his earnings. This is a big problem for the high paying keyword. Sometime this click come manually, his people himself do clicking on the advertisement, or use the special program to click the selected advertisement.

How big is this click fraud cases? According to some estimation, insincerity happened at about 20 % from all clicks for the category of very competitive ads. Thus how do you stand it?

First, important to remember that just because of some the clicks possibly happened because insincerity, it is not mean that PPC cannot profitable. You can consider click insincerity as a business cost. The visitor may be in fact which clicking the advertisement but don’t buy, it’s not mean that they are meaningless. The important is its ROI calculation. Has your ROI ever been correct?

Of course, in some cases click fraud become the serious problem. It cannot be disregarded and make PPC total don’t deliver advantage. So, how to avoid the danger of click fraud?

1. Depends on search engine, all search engine claim they have the anti fraud department, and Google some times obtains people who claimed do click fraud. On the other side, the problem is very big for Pay Per Click advertiser if only depends on search engine.

2. Check the abnormal activity at your hit logs, if you see suddenly the increasing traffic to your site come from the advertisement; you may have been a victim of click fraud.

3. Consider to use the fraud detector, if you have budget Pay Per Click more, you have to be serious to consider to use the peripheral to detect the insincerity. There are some kinds of them, like; Click detective, Click Defense, Click Risk, Clickclub and WhosClickingWho. This system will instruct you to the people who click your advertisement repeatedly. Some fraud detector claim can identify when people click in one or two times in a week.

4. Don’t bargain for the keyword is very costly, if your keyword is $ 50 per click, please trust if you are especial goals for insincerity! If you have to use this keyword, you have to use the insincerity detector peripheral.

If you sure you are sure, you are the especial goals from click fraud, contact the Pay Per Click network. They will refund the fundamental if you push enough ossify and assure them you really have ever been insincere.

Related Pages:

Be Careful with Click Fraud
Be Careful with Pay Per Click program

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